Jordan Brand

Client: Nike | Jordan Brand | Aka Jumpman
Role: Sr. Designer
Agencies: Academy  / Blast Radius (Vancouver)
Focus: Brand design, digital activation, anniversary campaign print & digital design,

Jordan Brand was looking to celebrate its enduring cultural impact and legacy in performance basketball. The challenge was to create an immersive digital experience and campaign microsite that captured the brand’s deep history, athletic prestige, and connection to youth culture.

I worked on a few different projects for this brand. One of which was designing a touch screen kiosk for the lineup of footwear and another was creating collectors editions anniversary posters featuring the entire line up of shoes to date.

The touch screen kiosk that we made was a first for its time. Touch screens weren’t as commonplace as they are today so we were actually breaking new ground in advertising back then. The user could interact with the touch screen kiosk and get information about the footwear including it’s features and history in development.

The goal: translate the Jumpman ethos into a bold interactive space that felt as premium and legendary as the sneakers themselves, while pushing the creative envelope for Nike’s digital campaigns.

As a Senior Designer embedded within a cross-agency team at Blast Radius and Academy, I was responsible for:

• Designing interactive microsite layouts and motion-driven visuals

• Developing animated visual storytelling to honor Jordan’s key cultural moments

• Collaborating closely with developers and Nike brand stakeholders

• Producing high-fidelity visuals for screen and in-store activations alongside print collateral like a collectors edition poster.

Visual & Interaction Design

• Designed a in store full- touch screen interactive kiosk experience that paid homage to Jordan Brand’s sneaker evolution through visual timelines, motion graphic & photography

• Applied bold typographic treatments and cinematic transitions reflective of Jordan’s high-performance and high-style DNA via After Effects and other VFX software.

• Used subtle motion and interaction design to evoke a sense of gravity and lift—mirroring the “Jumpman” concept

Digital Craftsmanship

• Built visual elements for an animated showcase of milestone Jordan models, including texture maps, detail zooms, and layered animations

• Designed supporting digital & print assets including a 20th anniversary printed collectors edition poster, athlete feature modules (Derek Jeter & Carmelo Anthony), and campaign banners

• Worked in tandem with the creative director & developers to push interactive boundaries for web storytelling

Brand & Stakeholder Alignment

• Ensured pixel-perfect alignment with Nike Global and Jordan Brand’s creative guidelines

• Participated in creative reviews with North American campaign leads to ensure narrative cohesion

• Maintained consistency across digital, in-store, and social extensions of the campaign

Impact & results

• Helped establish Jordan Brand’s digital voice during a pivotal brand milestone

•  The site and campaign received international recognition in digital design circles, contributing to Blast Radius’ reputation for Nike work

• Demonstrated how interactive storytelling could deepen brand loyalty through emotional design and dynamic product showcases

• Assets and layout principles were later adapted for other Nike divisions and localized activations

• Adobe Creative Suite
  • Photoshop (Photography retouching & layout)
  • Flash / Animate
  • Illustrator (Branding, layout etc)
• Actionscript to add interaction
• Story boarding (Sketch to hi fi digital mocks)
• Prototype & final motion graphic animation & VFX
• Creative Direction Alignment
• Sneaker Showcase Design
• Digital Branding for Web