HP : Unity Tree
Year
2007
Awards & Mentions
- Ad Age
- FWA SOTD
- AAWARDS – Site of the day
Deliverables
- Advertisement
- Animation
- Interaction Design
The Unity Tree by Hewlett Packard
An entire ecosystem of whimsically bizarre creatures has sprung to life within the branches of the Unity Tree, an animated online environment created by DraftFCB and digital art collective The Blackheart Gang to promote Hewlett-Packard’s PurchasEdge rewards program. A new animated character was introduced every day in December, bestowing visitors with an online coupon before joining its strange brethren within the richly interactive tree.
