Client
Nike
Year

2005

Awards & Mentions
  • Certificate Run TO
  • Gold Award – Nike Canada
  • Best Promo – Integrated Marketing Awards
Deliverables
  • Primary Animation Duties
  • Lead Designer
  • Front End Programming
  • Asset Production

Who runs this town?

All the way back in 2005. Ancient by internet standards. I had the pleasure of being contracted as pat of a design & animation duo – with another extremely talented designer Henry Chi.

We worked with another award winning Art Director Shane Fleming on bringing this vision to life.

We animated a first person perspective view of the user running through the streets of Toronto with carefully rendered illustrations of each of the distinct neighbourhoods being represented.

Color & material

Otto Steininger created the illustrations for this site as well as the colorways.
We just served in bringing them to life through animation.
Providing a first person experience of running through the distinct neighbourhoods of Toronto.

Washed Blue

#417e94

Bright Orange

#c62a41

Black

#2f3530

What We Delivered

We delivered a fully animated run through a first person perspective through a playfully illustrated rendition of the neighbourhoods in Toronto.
We also animated the life and process of a shoe recycling system that could repurpose old sneakers and pave the way for things like a new community basketball court.

Project Stats

186

%
Percent increase in overall concert head count

347

Merchandise items sold during the main concert

239

Raving reviews written after the show ended