WorkAboutLet’s talk
Senior Product Designer & UX LeadBased in Ottawa, Canada

I make complexproducts feel clear.

20+ years shaping digital experiences across enterprise, government, and global brands. Research, systems thinking, and hands-on design—from the first question to the final interaction.

Explore selected work

Open to Senior and Staff Product Design roles · Ottawa, Canada

02 / How I work

A systems thinker.
A hands-on designer.

I connect the details people interact with to the systems and teams behind them.

My career spans agencies, enterprise products, public services, and games. I’ve led designers and researchers, worked alongside product and engineering teams, and stayed close to the craft: flows, prototypes, interaction design, and the details that make a product usable.

Outside design: illustration, basketball coaching, books, and a house with plenty of cats.

01

Find the right problem

Research, workshops, and service mapping to understand user needs and the constraints shaping the product.

02

Make complexity usable

Clear workflows, accessible interfaces, and design systems that bring consistency to complex products.

03

Bring the team with you

Prototypes, design rationale, and delivery documentation that help product, engineering, and stakeholders move forward together.

Complex product.
Clearer experience.

I’m exploring Senior and Staff Product Designer opportunities with teams building useful, ambitious products.

Let’s talk about your team

Selected work

Five projects at the intersection of people, systems, and complex decisions.

Product design forthings that have to work.

Black-and-white portrait of Jason Doherty in profile, wearing a beanie
Background

I’m a senior product designer and UX lead based in Ottawa, Canada, with more than 20 years of experience across enterprise products, public services, and global brands.

My work today focuses on complex, high-stakes products: government services, regulated platforms, data tools, and enterprise software. I’ve led UX for organizations including Government of Alberta, Transport Canada, Treasury Board Secretariat, FCAC, and ESPN / MLB on Google Looker.

Earlier in my career I worked in brand and digital campaigns for Nike, Jordan Brand, HP, and Mercedes-Benz, and in games. That background still shapes how I think about craft, motion, and detail.

How I work

I connect the details people interact with to the systems and teams behind them. I’ve led designers and researchers, worked alongside product and engineering teams, and stayed close to the craft: flows, prototypes, interaction design, and the details that make a product usable.

I start with the people and the policy or business constraint behind a product, map the service end to end, then prototype early and test with real users. I build accessibility in from the start (WCAG 2.1 AA), keep design systems consistent across teams, and work closely with developers through sprint standards and clear definitions of done.

Strengths
Service designUX strategyResearch and workshopsDesign systemsAccessibility (WCAG 2.1 AA)PrototypingData visualizationDesign leadership
Recognition
BC Hydro Power SmartMarketer of the Year, BCAMA, 2016
HP Unity TreeGold W3 Award, 2013
JumpmanSite of the Day, FWA, 2008
Earlier recognitionFITC (Designer of the Year nominee, 2006) · Mercedes Benz USA (Digital Experience Award, 2004) · Jeep Trail (Site of the Day, FWA, 2004) · NIKE 10k | RUN TO (Site of the Day, FWA, 2003) · Personal portfolio (Site of the Day, Site Inspire, 2002)
Elsewhere
Outside design

Illustration, basketball coaching, books, and a house with plenty of cats.

Complex product.
Clearer experience.

I’m exploring Senior and Staff Product Designer opportunities with teams building useful, ambitious products.

Let’s talk about your team

Let’s talk

Tell me aboutyour team.

hello@jasondoherty.com

What I’m looking for

Senior and Staff Product Designer roles with teams building useful, ambitious products.

What to include

A short note on the product, the team, and where design fits in. A link to the role helps. A short CV is available to download, and a full résumé is available on request.

Where I am

Ottawa, Canada.

All selected work
ESPN / MLB · Google Looker

Turning a dense dashboard into a clearer view of the game.

Bringing product design and visual hierarchy to sports analytics dashboards for ESPN and MLB in Google Looker.

My role

Senior UX/UI Designer

Focus

Dashboards · Visual systems

Discipline

Product design · Data visualization

Impact

Delivered the dashboard designs and visual system as design artifacts for the client team to build. My involvement ended at delivery.

Screens
Selected design work for ESPN / MLB · Google Looker.

The challenge

A dashboard can contain the right information and still make it difficult to find an answer. This work focused on making dense sports data easier to scan and interpret, with a visual structure that could serve different stakeholder needs.

My contribution

I worked on the dashboard experience and data visualization design: reviewing the information hierarchy, shaping layouts, and developing a visual system aligned with the brands and the data being presented.

Impact

A clearer, more consistent set of dashboards for players, matchups and league-wide views, making dense sports data easier to scan for different stakeholders.

Design approach

Give the information a hierarchy

I reviewed existing dashboards for cognitive load and readability, then organized the interface into clearer groups so users could move from a broad view to more specific information.

Keep visual language consistent

Typography, colour, chart treatment, and layout needed to work together. I developed a coherent interface system to help users understand relationships without relearning the page.

Consider different viewing contexts

Desktop presentations and smaller screens place different demands on a dashboard. I explored responsive layouts and interaction patterns that kept the key information accessible across formats.

01Player dashboards

Player-level views that bring a profile, key stats and charts together, from a fixed overview to a dashboard of tiles the user arranges.

Player statistics with pitch and swing detailA player profile with basic, defensive and offensive radar charts, strike-zone run values, pitch frequency and swing/take splits.
Player statistics with season trendsThe same player profile paired with a win/loss ratio chart for games per season.
Customizable tilesA tile-based dashboard with batting statistics, a hit spray chart and a pitch heat map, plus a place to add a new data tile.

02Live matchup and batting

Comparing two players during a game, and exploring where a player’s hits land.

Live matchupTwo player cards sit either side of a live scoreboard, strike count and game and predictive insights, with 2023 percentile rankings for each team.
Batting statisticsHits plotted on a field diagram, with total runs, at bats, average and RBIs, and a range from one week to all time.

03League and global views

League-wide views of where venues are and where players come from, with filters for team and date.

MLB venuesTeam venues on a map of the United States, with team, date and filter controls and export and insights actions.
MLB around the worldGlobal insights on batting average by country, the youngest team and the most international team, with a world map of active players.
Global insights filtersDropdown menus let people change the team or metric shown in each insight card.

What I delivered

The work produced dashboard designs, a consistent visual treatment for analytics, and responsive interface explorations. Design documentation supported collaboration with stakeholders and the teams working with the underlying data.

The design lesson

The value of a data interface comes from how well it supports interpretation. Visual polish works best when it follows a clear information hierarchy.

Working on something similar?

I’m open to Senior and Staff Product Design roles.

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