WorkAboutLet’s talk
Senior Product Designer & UX LeadBased in Ottawa, Canada

I make complexproducts feel clear.

20+ years shaping digital experiences across enterprise, government, and global brands. Research, systems thinking, and hands-on design—from the first question to the final interaction.

Explore selected work

Open to Senior and Staff Product Design roles · Ottawa, Canada

02 / How I work

A systems thinker.
A hands-on designer.

I connect the details people interact with to the systems and teams behind them.

My career spans agencies, enterprise products, public services, and games. I’ve led designers and researchers, worked alongside product and engineering teams, and stayed close to the craft: flows, prototypes, interaction design, and the details that make a product usable.

Outside design: illustration, basketball coaching, books, and a house with plenty of cats.

01

Find the right problem

Research, workshops, and service mapping to understand user needs and the constraints shaping the product.

02

Make complexity usable

Clear workflows, accessible interfaces, and design systems that bring consistency to complex products.

03

Bring the team with you

Prototypes, design rationale, and delivery documentation that help product, engineering, and stakeholders move forward together.

Complex product.
Clearer experience.

I’m exploring Senior and Staff Product Designer opportunities with teams building useful, ambitious products.

Let’s talk about your team

Selected work

Five projects at the intersection of people, systems, and complex decisions.

Product design forthings that have to work.

Black-and-white portrait of Jason Doherty in profile, wearing a beanie
Background

I’m a senior product designer and UX lead based in Ottawa, Canada, with more than 20 years of experience across enterprise products, public services, and global brands.

My work today focuses on complex, high-stakes products: government services, regulated platforms, data tools, and enterprise software. I’ve led UX for organizations including Government of Alberta, Transport Canada, Treasury Board Secretariat, FCAC, and ESPN / MLB on Google Looker.

Earlier in my career I worked in brand and digital campaigns for Nike, Jordan Brand, HP, and Mercedes-Benz, and in games. That background still shapes how I think about craft, motion, and detail.

How I work

I connect the details people interact with to the systems and teams behind them. I’ve led designers and researchers, worked alongside product and engineering teams, and stayed close to the craft: flows, prototypes, interaction design, and the details that make a product usable.

I start with the people and the policy or business constraint behind a product, map the service end to end, then prototype early and test with real users. I build accessibility in from the start (WCAG 2.1 AA), keep design systems consistent across teams, and work closely with developers through sprint standards and clear definitions of done.

Strengths
Service designUX strategyResearch and workshopsDesign systemsAccessibility (WCAG 2.1 AA)PrototypingData visualizationDesign leadership
Recognition
BC Hydro Power SmartMarketer of the Year, BCAMA, 2016
HP Unity TreeGold W3 Award, 2013
JumpmanSite of the Day, FWA, 2008
Earlier recognitionFITC (Designer of the Year nominee, 2006) · Mercedes Benz USA (Digital Experience Award, 2004) · Jeep Trail (Site of the Day, FWA, 2004) · NIKE 10k | RUN TO (Site of the Day, FWA, 2003) · Personal portfolio (Site of the Day, Site Inspire, 2002)
Elsewhere
Outside design

Illustration, basketball coaching, books, and a house with plenty of cats.

Complex product.
Clearer experience.

I’m exploring Senior and Staff Product Designer opportunities with teams building useful, ambitious products.

Let’s talk about your team

Let’s talk

Tell me aboutyour team.

hello@jasondoherty.com

What I’m looking for

Senior and Staff Product Designer roles with teams building useful, ambitious products.

What to include

A short note on the product, the team, and where design fits in. A link to the role helps. A short CV is available to download, and a full résumé is available on request.

Where I am

Ottawa, Canada.

All selected work
Transport Canada

Bringing clarity to complex vessel registration.

Modernizing the vessel registration experience through research, clearer form workflows, and responsive design.

My role

Senior UX/UI Designer & Service Designer

Focus

Forms · Registration · Accessibility

Discipline

Public services · Workflow design

Impact

Redesigned the Vessel Registry, led UX for the MITRACK vessel loading system, and developed a global design system and design language for the department.

Screens
Selected design work for Transport Canada.

The challenge

Vessel registration connects owners, marine businesses, legal representatives, and registry staff. Legacy forms and navigation made the service difficult to understand, while internal processing introduced its own workflow challenges.

My contribution

I worked on the Vessel Registry experience with Transport Canada’s Marine Division, connecting user research and process mapping to interface design, interactive prototypes, and delivery documentation.

Impact

A connected view of vessel registration, from the public online form to the registry staff workspace, aligned to Canada.ca patterns and accessibility requirements.

Design approach

Follow the whole service

Research and journey mapping considered both the people submitting requests and the staff handling them. This created a broader view of the service than a form-by-form redesign alone.

Clarify the form journey

I worked on form logic, related field groupings, contextual guidance, and responsive layouts to help users understand what information they needed to provide.

Design within public-service standards

I aligned the interface work with Canada.ca patterns and accessibility requirements, using prototypes and stakeholder feedback to iterate within the realities of a government service.

01Process

The UX process mapped as a double diamond, from initial insight and research through design, build and launch.

Double diamond process mapDefinition and ideation phases laid out across initial insight, UX research, design, build and launch, with the activities at each step.

02Online vessel registration

The public-facing form for registering a vessel, split into eight steps with a progress indicator.

Online form to register a vesselStep 1, registration details, with an eight-step progress indicator from registration details to submit and pay.
Responsive layoutThe same step on a phone, with vessel name options, port of registry and vessel markings.

03Vessel Registry workspace

The internal workspace where registry staff review a request, track what is missing and issue the certificate.

Request detailsIdentifying, vessel type and propulsion details alongside a checklist, summary, proof of ownership and payment.
Certificate issuedOnce the request is complete, the certificate of registry can be viewed and signed, with owner and representative details below.

04MITRACK: finding and filtering requests

The MITRACK service requests list, with search, collapsible filters and a summary of the filters currently applied.

Service requestsSearch by request ID, create a service request and scan each request’s status, sub-service, vessel, port and submission date.
Filters openStatus, sub-service, vessel name, port of inspection, submission date and sort options sit in an expandable panel with Cancel and Apply.
Filters appliedSelected filters appear as removable chips above the results, with a count of the entries shown.

05MITRACK: creating requests and reviewing evidence

Creating a service request on a phone, and reviewing photo and video evidence for an inspection deficiency.

Create new service requestRequest and vessel details in a mobile form, with an IMO number search.
Deficiency evidenceA viewer for photos and videos, with the deficiency title, comments, vessel, port, service request and file metadata beside it.

06MITRACK: paging through results

A pagination pattern designed to scale from a few pages to hundreds, with its states and behaviours documented.

Pagination at 25 per pageShowing 25 of 50 entries, with page controls above and below the list.
Pagination at scaleShow-records and go-to-page controls extend the same component for large result sets.
Pagination design patternCallouts document the component’s elements, extensibility, and rest, hover and press states.

What I delivered

The work produced responsive prototypes, process and user-flow diagrams, and reusable interface patterns to support service modernization. These artifacts helped connect research findings, policy requirements, and implementation discussions.

The design lesson

Public-service design succeeds when the user journey and the operational process make sense together. Clearer forms are one part of that larger service.

Working on something similar?

I’m open to Senior and Staff Product Design roles.

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